This is article raises questions on what the responsibilities of web companies should be regarding the content they provide to users. As everyone in our Social Media Marketing class at Rady has learned, a lot of work goes into determining the priority of what gets shown on a search results page on Google or Amazon. With all of these databases and algorithms dedicated to predicting user behavior what obligation do companies have to take initiative to act in the public good?
From the BBC dot.Rory Blog:
The giants of the web have long insisted that they should be regarded not as media firms, responsible for the content that appears on their platforms, but as technology businesses shaped purely by their users’ desires. But in the last 24 hours two web giants have shown, in very different ways, that this line may no longer be tenable.
Full article: Google and Amazon: Morality and the web